To monitor trade fair success means calculating the profitability of a trade fair,
recording contact costs and comparing the company´s trade fair participations
over years. This information is an important criterion for deciding on participation
at future fairs.
If you want to know how successful your appearance at a trade fair actually was,
it is not sufficient to concentrate solely on sales. Instead, indices for monitoring
trade fair success must be drawn up. In this connection, the basis of all success
monitoring is the systematic recording of contacts with the aid of a trade fair
report.Example: Output data
Trade fair: XY
Duration: 5 days
Total visitors: 48.239
Foreign share: 25.311
Total space: 62.000 qm
Price per qm: 119 Euro
http://www.imm-cologne.com/media/global/downloads_4/pdf_5/messehinweise/Monitoring_trade_fair_success.pdf
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