Just as the SLOW FOOD movement was born out of a desire to reconnect withhere food comes from and to kick back against homogenious ready-meals, so SLOW DESIGN echoes a desire to ease the planet's problems by forging a new relationship with nature.
"Designers are embracing both nature and science, and in doing so are creating beauty that exceeds our imagination" says Kate Franklin, crative director of trend forecaster LSN Global.
The natural world has been a source of artistic inspiration for millennia, but young, international designers are seeking a new kind of ineraction. To cite DRIFT (http://www.designdrift.nl/) a Dutch design atelier. Graduates from the Design Academy Eindhoven:
People have lost their balance with nature.
Romanticism was a reaction against industrialisation,
and our work is a reaction against the communication age -
everything digital, too fast, overloaded with images.
We beliefe it is important to find a balance in this
mass-consumption world.
Fragile Future, shown at the Milan Fair, is about showing what else is possible.
'There is a definite shift in aesthetics right now, a down-toearth mood, with designers excited by materials such as stone and wood again. The planet is in danger and this translation of the natural world into design is very much part of that ZEITGEIST. This new love affair with the organic is all part of a new appreciation of what we have and wha we mus do to save it.' (Naday Swarovski, vice-president of intern. communications at Swarovski)
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